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Crystal Homes

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Real Estate Plot Website

The Problem

Crystal Homes, a real estate company in Chennai selling plots in ECR and OMR, faced several digital marketing challenges:

  • Limited Online Presence – Their website lacked proper optimization, making it difficult to attract potential buyers.
  • Low Lead Generation – Existing marketing efforts were not generating enough inquiries from interested buyers.
  • Ineffective Social Media & Ad Campaigns – The absence of well-optimized ads and social media strategies led to low engagement and conversions.

What We Did

To address these issues, we implemented a comprehensive digital marketing strategy focused on website optimization, lead generation, and targeted advertising:

Website Design & Optimization

  • Redesigned their website for better user experience (UX) and faster performance.
  • Implemented SEO strategies to improve rankings for keywords like “plots for sale in ECR” and “real estate in OMR.”

Landing Pages & Lead Generation

  • Created high-converting landing pages to capture leads effectively.
  • Added compelling calls-to-action (CTAs) and lead forms to encourage potential buyers to inquire.

Google & Meta Ads Strategy

  • Ran highly targeted Google Ads & Meta (Facebook & Instagram) Ads to reach potential investors and homebuyers.
  • Used data-driven audience targeting to optimize ad performance and reduce cost-per-lead (CPL).

Social Media Optimization & Creatives

  • Designed engaging social media posts, banners, and ad creatives highlighting Crystal Homes’ properties.
  • Managed and optimized Facebook & Instagram pages to attract organic followers and improve engagement.
ZEN PLOTS POSTER DESIGN
REAL ESTATE POSTER DESIGN

The Results

Higher Search Rankings – SEO efforts improved Crystal Homes’ visibility for real estate searches in Chennai.
Increase in Qualified Leads – The combination of landing pages and targeted ads led to more inquiries from serious buyers.
Improved Ad Performance – Google & Meta Ads campaigns delivered a higher ROI with optimized cost-per-lead.
Stronger Online Presence – A professionally designed website and engaging social media presence helped Crystal Homes stand out.

Conclusion

Through website optimization, lead generation, paid ads, and social media strategies, we successfully helped Crystal Homes attract more buyers, improve online visibility, and boost real estate sales in ECR and OMR.

portfolio details

created by :

Admin

category :

Website Design, Landing Pages, Lead Generation, Ceatives, SEO

timeframe :

July 2024 - February 2025

location

Chennai

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Everything you need to know about services and solutions

In the initial phases, architects and designers play a crucial role in conceptualizing and designing projects.

We redesigned and optimized their website, landing pages, and SEO strategy, making it easier for potential buyers to find and engage with their listings online.

We ran highly targeted Google and Meta (Facebook & Instagram) Ads that reached interested buyers, reducing the cost-per-lead (CPL) and increasing conversions.

SEO helps rank their properties higher on Google search results, ensuring that people searching for plots in ECR and OMR find their listings first.

We enhanced their Facebook & Instagram presence with visually appealing creatives, engaging posts, and targeted promotions, leading to higher audience interaction and inquiries.

Landing pages helped capture potential buyer details effectively with compelling CTAs, optimized content, and easy-to-fill inquiry forms, improving lead conversion rates.

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