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Seshas Homes and Lands

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The Problem

Sehas Homes and Lands, a real estate company specializing in selling apartments in and around the outskirts of Chennai, faced several challenges in generating quality leads:

  • Low Online Visibility – Their website lacked proper SEO, making it difficult for potential buyers to find their listings.
  • Ineffective Advertising – Previous Facebook and Google Ads campaigns resulted in high ad spend but low-quality leads.
  • Unoptimized Website – The website was not user-friendly, leading to a poor conversion rate and low inquiry volume.

What We Did

To overcome these challenges, we implemented a comprehensive digital marketing strategy focusing on Facebook Ads, Google Ads, content writing, and website optimization using Wix.

Website Design Using Wix

  • Developed a modern, mobile-friendly, and fast-loading website to enhance the user experience.
  • Optimized the site structure with clear property listings, high-quality images, and strong CTAs (Book a Site Visit, Enquire Now).
  • Integrated lead capture forms and chatbot functionality to improve engagement and lead collection.

Facebook & Google Ads Campaigns

  • Created highly targeted Facebook Ads focusing on potential homebuyers, IT professionals, and investors in and around Chennai.
  • Launched Google Search Ads targeting high-intent keywords.
  • Implemented remarketing ads to re-engage visitors who showed interest but did not convert initially.

Content Writing & SEO Optimization

  • Developed SEO-friendly landing pages for each project to improve organic search rankings.
  • Created blog content such as “Top 5 Benefits of Investing in Chennai’s Outskirts” and “How to Choose the Right Apartment for Your Family.”
  • Optimized the Google My Business (GMB) profile to increase local search visibility and drive more direct inquiries.

The Results

300% Increase in Website Traffic – A combination of paid ads and SEO significantly boosted online visibility.
Higher Lead Volume – Lead generation improved with a 30% reduction in cost per lead compared to previous campaigns.
More Site Visits & Bookings – The optimized website and targeted ads led to a higher number of property inquiries and site visit bookings.
First Page Rankings on Google – The website started ranking for key real estate search terms, ensuring long-term organic lead generation.

The Results

By leveraging paid ads, SEO-driven content marketing, and a conversion-optimized Wix website, we helped Sehas Homes and Lands achieve higher-quality leads, improved online presence, and increased property bookings.

Looking to generate more leads for your real estate business? Contact us today

portfolio details

created by :

Admin

category :

Fb Ads, Google Ads, Website Design

timeframe :

march 02, 2024

location

5th Street, 21st Floor, Ahmedabad

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knowledge base

Everything you need to know about services and solutions

In the initial phases, architects and designers play a crucial role in conceptualizing and designing projects.

We implemented a targeted digital marketing strategy including Facebook and Google Ads, SEO, content writing, and website design to attract potential buyers looking for apartments in the outskirts of Chennai.

SEO helps improve search engine rankings, making it easier for people searching for properties in Chennai to find Sehas Homes and inquire about available apartments.

We ran highly targeted Facebook and Google Ads that reached interested homebuyers, increasing inquiries and reducing cost-per-lead (CPL) while maximizing return on investment (ROI).

We designed and optimized a user-friendly website with fast loading speeds, engaging content, and clear call-to-actions (CTAs) to convert website visitors into leads.

A well-executed digital marketing strategy can increase brand visibility, attract qualified buyers, improve lead conversion rates, and ultimately boost property sales.

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