Zeal Linguistics Services

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The Problem

Zeal Linguistics Services, a provider of video transcription services for colleges in the UK and US, faced key challenges in reaching their target audience:

  • Limited Online Visibility – The brand struggled to rank for relevant search terms, making it difficult for universities to find them.
  • Low Lead Volume – The existing marketing approach was not generating enough inquiries from educational institutions.
  • Lack of Engaging Content – The absence of clear, informative content reduced trust and conversion rates.

What We Did

To address these challenges, we implemented a strategic digital marketing plan focused on:

Search Engine Optimization (SEO)

  • Optimized the website with industry-specific keywords like “academic video transcription services” and “lecture transcription for colleges.”
  • Improved technical SEO to enhance website speed, mobile-friendliness, and overall search rankings.

Content Marketing & Blogging

  • Created educational blog content on topics like “Why Universities Need Accurate Video Transcription Services” and “How Transcriptions Improve Accessibility in Higher Education.”
  • Developed landing pages tailored for colleges in the UK and US to boost targeted conversions.

Social Media & Paid Ads

  • Launched LinkedIn and Google Ads campaigns targeting academic institutions, faculty members, and administrators.
  • Created engaging social media posts highlighting Zeal Linguistics’ expertise, accuracy, and reliability in transcription services.

The Results

Higher Search Engine Rankings – The website ranked for key search terms, bringing in organic traffic from colleges looking for transcription services.
Increase in Lead Generation – More inquiries from UK & US universities, leading to higher engagement and conversion rates.
Improved Brand Credibility – The content marketing strategy positioned Zeal Linguistics as an industry leader in academic transcription.
Better ROI on Marketing Efforts – Optimized ad targeting and SEO strategies reduced acquisition costs while improving lead quality.

Conclusion

Through a combination of SEO, content marketing, and targeted advertising, we successfully helped Zeal Linguistics Services expand their reach, generate more leads, and grow their transcription services among UK & US colleges.

Looking for similar lead generation success? Contact us today!

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portfolio details

created by :

Admin

category :

SEO, Content Marketing and Blogging, Meta Ads

timeframe :

march 2019 - Sept 2019

location

Chennai

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knowledge base

Everything you need to know about services and solutions

In the initial phases, architects and designers play a crucial role in conceptualizing and designing projects.

We used a combination of SEO, content marketing, and targeted paid ads to increase brand visibility and attract colleges in the UK & US looking for video transcription services.

SEO helps transcription businesses rank higher on Google, making it easier for universities to find and trust their services. By optimizing website content, we improved Zeal Linguistics' search rankings and organic traffic.

We created informative blog posts, landing pages, and case studies tailored to the needs of universities. This not only boosted credibility but also helped drive more engagement and inquiries.

We ran Google Ads and LinkedIn campaigns targeting decision-makers in universities, ensuring that Zeal Linguistics' services were seen by the right audience, leading to increased conversions.

By implementing SEO, targeted ads, and content marketing, transcription businesses can reach more clients, improve lead quality, and increase sales while reducing marketing costs.